Aspray Franchise Network celebrates success in 2021

The Aspray franchise network has had a tremendous 12 months, despite the ongoing pressures of the pandemic, making 2021 one of our best years to date. The fantastic efforts of the team both in the field and at our Lancashire head office have brought successes...

The Franchise Life Cycle

A franchise, like any business, has a life cycle. Although, every franchise is different, most successful operations will progress through these stages, going from infancy, into growth, maturity and finally to renewal or decline where the franchise is either wound up...

Dunning-Kruger Effect: Recognising your knowledge gap

We have all been there. When we have conquered many challenges before – we can often be overconfident when starting something new. The Dunning-Kruger effect (coined by psychologists Dunning and Kruger) is a type of cognitive bias that suggests that we aren’t aware of...